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6 Reasons Why Email Marketing Is So Important

A Hub spot survey states that 91% of consumers use email. Email presents an incredible opportunity to reach customers. Email is especially huge in the B2B world as it accounts for the most prominent form of communication for 73% of businesses.

Is email marketing still important?
Yes! A strong email marketing strategy helps you reach and connect with your target audience. A personalized email marketing campaign increases sales at an affordable cost. Email marketing tools give your business the ability to reach customers easily. Email marketing is an effective way to connect with customers. Your prospects and customers can receive personalized messages that can help them connect with your brand. It is a great way to get your customer’s attention and engage them.

Here are some reasons why email marketing is important for your marketing efforts:

1. Stay in contact with your audience-
Emails have the ability to keep your customers informed. Personalization can help your audience relate to your brand. Adding a contact’s first name to the email is a great way to personalize your emails. Emails that include the first name of the user have a higher click-through rate. It can give them a feeling that you are thinking of them. This email can be as simple as saying: “Here is a special offer!” or “Here is an update about a recent offer.” So they will likely enjoy these emails and it will boost engagement with your customers. Aidni Infotech is the business email service provider in Kolkata. We provide a complete personalized email marketing service to connect your brand with your audience.

2. Improve your sales
Email has been a form of communication for over 40 years. Email marketing campaigns have the potential to increase your sales. Information about sales, discounts or other promotional activities can be given through an email. If you have a user who has entered items in the cart but did not check out, email can be used to remind them about completing their purchase. This can encourage them to take action and lead them to conversion. In fact, email marketing accounted for 25% of all sales last year.

3. Email marketing is easy to measure
Most email marketing tools offer the ability to track what happens after you have sent out your email campaign. You can track delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates. This provides a better understanding of how your email campaigns are working. Sending too many emails to consumers who don’t want more than one a week will see your unsubscribe rate increase. It’s all about knowing your customers and providing valuable content. Aidni Infotech is the best email service provider in Kolkata. Our email marketing service provides you with the complete strategies to increase your brand awareness and sales.

4. It’s affordable-
You can reach a large number of consumers at a low cost. The cost per conversion is very low with email marketing. Email marketing offers a significant ROI. It might be a wise idea to hire someone to manage these efforts. Choose Aidni InfoTech, the best promotion email service provider in Kolkata. Our email marketing services make your email campaigns cost-effective.

5. Increase brand awareness-
By staying top of mind, email marketing gives you the ability to increase that interest level and brand awareness. This doesn’t mean you send four daily emails to every single customer. That’s actually a great way to get customers to hate you. Aidni Infotech is the best bulk email service provider in Kolkata. Our email marketing service promotes your activeness in the local community. Our team builds brand awareness and customer trust.

6. Reaching the audience at the right time-
Email marketing makes it much easier for you to reach your audience. One of the benefits of email marketing can be selling your products, if you approach it in the correct fashion. It’s important to use all the customer data and information you can. Sending customers a special offer on their birthday or letting them know their favorite thing is 50% off is much more effective than simply sending them. Aidni Infotech is the best email service provider in Kolkata. Our email marketing strategies can also allow you to promote a holiday special seasonal offers or an annual sale. Our team creates a sense of urgency for any offer because customers are much more likely to purchase when a deal is ending soon.