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On-page SEO techniques: top 15 essential strategies for 2023

SEO is done through a variety of methods such as optimizing website content, improving site structure and navigation, developing backlinks and increasing social media engagement. A best SEO services company in Kolkata can assist you in maintaining the SEO of your website.

SEO is a complex and ever-changing field, but there are three main factors that Google looks at when ranking a website: on-page SEO, off-page SEO and technical

How does On-Page SEO work?

On-Page SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. The process of On-Page SEO includes optimizing the website’s title tags, meta descriptions, header tags, images, and other elements that play a role in the Google search ranking algorithm.

In order for On-Page SEO to be effective, it is important to first understand how Google’s search ranking algorithm works. Google’s search ranking algorithm is a complex system that takes into account a variety of factors to determine which websites should be displayed in the search results for a given query.

Best On-Page SEO Techniques for Top Google Rankings in 2023

It’s no secret that on-page SEO techniques are essential for any business that wants to rank high in search engine results pages (SERPs). But with so many different techniques out there, it can be tricky to know which ones are the most effective.

To help you out, we’ve compiled a list of the 15 most essential on-page SEO techniques for 2023. By implementing these techniques, you’ll be well on your way to achieving higher SERP rankings and increased traffic.

1. Recognize Your Site’s Core Web Vitals

Google has announced a new set of metrics called “Core Web Vitals” which they say are essential to delivering a great user experience on the web. The three Core Web Vitals are loading performance, interactivity, and visual stability. Google says that these metrics are important not only for ranking in search results, but also for conversion rates, bounce rates, and other user experience metrics.

To measure the Core Web Vitals, Google has introduced a new tool called Page Speed Insights. This tool will analyze a webpage and give it a score for each of the three Core Web Vitals. Google has also announced that they will be using these metrics in their ranking algorithm, so it’s important for website owners to start paying attention to them.

2. Passage Ranking Optimization on Google

As Google’s algorithm continues to evolve, the importance of content quality has become increasingly important. This means that in order to rank highly in Google’s search results, your content must be well-written and relevant to your target audience.

Passage ranking optimization helps to ensure that your content is seen by as many people as possible. This is because when your content ranks highly for a particular keyword or phrase, it is more likely to be clicked on by users who see it in the search results.

Passage ranking optimization is an important factor in Google’s PageRank algorithm. This algorithm takes into account the number of clicks that a piece of content receives, as well as the quality of the content. Therefore, by optimizing your content for Google’s search results, you can improve your PageRank and visibility in the search engine.

3. Pay attention to the Featured Snippets

Featured snippets are special boxes that appear at the top of Google search results. They are designed to give users quick and easy access to information that they are looking for.Google has been increasingly featuring them in search results over the past few years, and they are now appearing more and more often.

As a business owner, you should pay attention to featured snippets, as they can provide a valuable opportunity to promote your business.Here are a few tips on how to make the most of featured snippets:

• Identify relevant keywords and phrases

The first step is to identify relevant keywords and phrases that people are likely to use when searching for information about your business.

• Optimize your website content

Once you have identified relevant keywords and phrases, you should optimize your website content to ensure that it appears in featured snippets.This means including the keywords and phrases in your title tags, meta descriptions, and headings.

• Use structured data

Structured data is a code that you can add to your website to help search engines understand your content.Adding structured data to your website can help you appear in featured snippets, as well as other search features such as rich results.

4. Become familiar with the EAT Principle

If you want your website to rank well in search engine results pages, you must optimize your pages according to the EAT principle. EAT stands for Expertise, Authoritativeness, and Trustworthiness. Search engines use these factors to determine how high to rank a page in their results.

To optimize your pages for the EAT principle, start by making sure your content is high quality and informative. It should be written by experts in the field, and it should be accurate and trustworthy. In addition, your website should be designed in a way that instills trust in visitors. Make sure it has a professional look, and avoid using any shady or illegal practices.

By following the EAT principle, you can improve your website’s search engine ranking and attract more visitors. Just remember that it takes time and effort to create high-quality content and a trustworthy website.

5. Use Multiple Long-Tail Keyword Phrases

As a business owner, you know that ranking high in search engine results is essential to driving traffic to your website. But what you may not know is that using multiple long-tail keyword phrases on your website can be an effective on-page SEO strategy.

Long-tail keywords are keywords or phrases that are more specific and targeted than general, short-tail keywords. They usually consist of three or more words.For example, if you sell women’s clothing, a short-tail keyword would be “women’s clothing.” But a long-tail keyword phrase might be “women’s clothing for work.”

• Long-Tail Keywords are more specific, so they can help you target a specific audience.

• They’re less competitive, so it may be easier to rank for them.

• They can help you rank for multiple keywords with just one piece of content.

• They can help you create more targeted and relevant content.

6. Update Old Content

If you’re trying to improve your website’s SEO, but you are out of time, one strategy you can use is to update your old content. This is because search engines give preference to websites that have fresh, relevant content.

One way to do this is to add new information to your existing content. For example, if you have a blog post that’s a few years old, you can add a new paragraph with updated information. This will show search engines that your content is still relevant and give your website a boost in the rankings.

Another way to update your old content is to simply revise it. This could involve changing the title, adding new images, or updating the information to make it more accurate. This will also help your content to rank higher in search engines.

If you want to get the most out of your content, make sure to update it regularly. This will ensure that it’s always fresh and relevant, and that your website gets the boost in the SEO rankings that it deserves. You can choose SEO packages in Kolkata to save time.

7. Focus on User Experience

The user experience is a key factor in on-page SEO. The user experience is how a user feels when interacting with a website. It includes factors such as the design, layout, and navigation of a website. A good user experience can help a website rank higher in search engine results pages (SERPs). A bad user experience can lead to a website being penalized by Google.

There are a few things that website owners can do to improve the user experience on their website. They can start by ensuring that their website is well-designed and easy to navigate. They can also add content that is relevant to the user’s needs and make sure that the website loads quickly.

Google has said that they consider the user experience when ranking websites. In 2010, Google’s Matt Cutts said, “We’ve talked a lot about how we use various signals, and I’ve talked a lot about how user experience is something that we’re looking at.” In 2014, Google’s Andrey Lipattsev said that ‘content and links are the two most important ranking factors, but he also said that user experience is important.’

8. Don’t Forget About Images

As the saying goes, a picture is worth a thousand words. This adage is especially true when it comes to on-page SEO.Images can help improve the ranking of a website in search engine results pages (SERPs), and can also help a website to rank for certain keywords.

• Use descriptive file names for images

When uploading images to a website, be sure to give the images descriptive file names. File names such as “image1.jpg” or “photo.jpg” are not as helpful to search engines as file names that include keywords.

• Include keywords in image alt text

In addition to using descriptive file names, it’s also important to include keywords in the image alt text.

• Use images that are relevant to the content

When adding images to a website, be sure that Increase the number of backlinks to your website

9. Increase the number of backlinks to your website

One of the most important on-page SEO factors is the number of backlinks pointing to your website. A backlink is simply a link from another website to yours. Google counts these links as “votes” for your website, and the more votes you have, the higher your website will rank in search results.

There are a few ways to increase the number of backlinks to your website:

• Reach out to other websites in your niche and ask for a link.

• Create helpful and shareable content that other websites will want to link to.

• Submit your website to online directories and review sites.

• Participate in online forums and include a link to your website in your signature.

• Collaborate with other bloggers and guest post on each other’s websites.

By following these tips, you can quickly and easily increase the number of backlinks to your website, which will in turn improve your on-page SEO.

10. Use SEO-friendly URLs that are simple and shot

If you want your website to rank well in search engine results pages, it’s important to use SEO-friendly URLs. URLs that are simple and short are more likely to be crawled by search engine bots and ranked higher in SERPs.

• Use keywords in your URL. This will help your website rank higher for those keywords.

• Keep your URL short. Long URLs are more likely to be truncated in SERPs, which can hurt your click-through rate.

• Use hyphens to separate words in your URL. This makes it easier for search engines to read your URL and index your content.

• Avoid using special characters in your URL. These can be difficult for search engines to crawl and can also lead to 404 errors.

11. In the first and last 100 words, use primary keywords

One of the most important factors in on-page SEO is the use of primary keywords. Primary keywords are the keywords that best describe the content of a page. They are the terms that users are most likely to search for when looking for information on a topic.

When optimizing a website for on-page SEO, it is important to use primary keywords throughout the content. In the first and last 100 words of a page, in particular, it is important to use primary keywords so that search engines can easily identify the topic of the page. By including primary keywords in the first and last 100 words of a page, you can improve the visibility and ranking of your website in search engine results pages.

12. Create a compelling meta description to increase Google clicks

A meta description is the brief text that appears beneath your page’s title in the search engine results pages (SERPs). This text is meant to give searchers a snapshot of what your page is about so they can decide whether or not to click through to your site.

While your meta descriptions don’t directly impact your SEO ranking, they are still important for driving clicks and, ultimately, traffic to your website. This is why it’s important to take the time to write strong, compelling meta descriptions for each page on your site.

13. Monitor your website’s activity with Google Analytics

Google Analytics is a free web analytics service that provides website owners with valuable insights into their website’s activity. With Google Analytics, website owners can track where their traffic is coming from, what pages are being viewed the most, and how long visitors are staying on their site. Additionally, Google Analytics can help website owners identify which keywords are driving traffic to their site and whether or not those keywords are resulting in conversions.

14. Optimize your website for mobile devices

More and more people are using mobile devices to access the internet, so it’s important to make sure your website is optimized for them. This includes using a responsive design and avoiding Flash.

Use tool forany internal page of your website, including the home page, may be tested for responsive and mobile-friendly using the Google Page Speed tool.

15. Hire an SEO agency

If you want to take your SEO game to the next level, you may want to consider hiring the SEO agency in Saltlake, Kolkata. An SEO agency can help you with all aspects of your website’s SEO, from keyword research to link building.

While there are a number of great SEO agencies out there, it’s important to choose one that is a good fit for your business.


There is no single silver bullet when it comes to SEO, and that’s especially true when it comes to on-page optimization. The most important thing to keep in mind when optimizing your website for search engines is to focus on creating a site that is designed for your users first and foremost. By creating a site that is useful, informative, and easy to navigate, you’ll be well on your way to achieving high search engine rankings. To save time and avoid the complexities, you can hire the best SEO service company in Kolkata.

If you want to learn more about complete SEO techniques, then check out our website. Aidni Infotech is the best SEO agency in Saltlake, Kolkata. We have a wealth of resources that can help you get started with optimizing your website for search engines. We provide the best local SEO services in Kolkata. Contact us today!